Design - Student Center Case Study and Analysis (Complete)

------------------------------------------------- Table of Contents Definition †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 Design Parameters †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 Design Strategies †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 Case Studies of a Student Center Foreign †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Local †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18 Site Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 24 Bibliography †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 27 Space Programming †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 28 Space Inter-Relationship Matrix †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 33 Bubble Diagram †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 34 ------------------------------------------------- Definition A†¦show more content†¦The recently constructed building includes a two-story gathering area articulated with a vaulted roof, clerestory windows, exposed split-face concrete masonry column and exposed steel trusses. To balance scale and dimension, designers created a floor design that both complements the natural surroundings and proportions the space. Armstrongâ„ ¢ Stonetex EXELON ® vinyl composition tile (VCT) allowed the design team to create a pattern that handsomely meets aesthetic goals and satisfies the need for cost efficiency. The design challenge for architectural firm Sheehan Van Woert Bigotti Architects was to create a large gathering space on campus that managed to incorporate an inviting and comfortable atmosphere for congregation, studying and conversation. The Student Center, which serves as the campus student services facility, is the third major building design project the firm has completed for the community college. For the circulation spaces of the main student lounge and mezzanine areas, Stonetex is used in multiple, organic colors. The design was influenced by similar projects including the Perry Community Education Campus in Ohio and the Orland Park Village Center in Illinois. In all these applications, the floorShow MoreRelatedAcademic Integration Into Career Technical Education1152 Words   |  5 PagesThe purpose of this problem of practice is to investigate successful programs and curricula that implement academic integration into Career Technical Education programs at shared-time Caree r Technical Centers that lack teachers academically certified The constructivist paradigm emphasizes the importance of exploring how different stakeholders in a social setting construct their beliefs (Mertens, 2015). It also suggests that learners develop a theory and gain knowledge from their experiences; specificallyRead MoreNur504 Week 5 Collaborative Learning Community: Ebp Literature Latest592 Words   |  3 PagesEvaluation Tool to complete your CLC assignment. Submit these documents for this weeks CLC assignment. 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Canon Free Essays

Case Study Introduction Canon is one of the most recognisable brands worldwide. It is a Japanese Multinational Enterprise (MNE), specialised on manufacturing of imaging and optical products, including printers, cameras and copiers. This paper will investigate on the degree of global expansion of Canon. We will write a custom essay sample on Canon or any similar topic only for you Order Now It will focus on the problem statement on how Canon evolved from a Japanese company to a global player. First, this paper starts with Canon’s structure and their background. Furthermore, the paper elaborates on the motivations, means and mentalities of expanding and an analysis of the international context. Next to that,†¦Ã¢â‚¬ ¦ Sama jouw stuk!. Finally, this paper will describe the social responsibility of Canon and will end with a conclusion. Background of Canon Canon focuses on three different groups: the Customer, the Office and the Industry and others. They are producing a lot of different products but the most important are for the Customer: cameras, camcorders, printers, projectors, scanners and equipment. For the Office: laser/ large-format printers, multifunction devices, solutions software, cartidges. For Industry and others: lithograpy systems, card printers, radiography systems, vacuum equipment, components. Canon, 2011). Founded in 1933, Canon started as a small laboratory in Tokyo. At the time, all high-quality cameras were European with the majority coming from Germany. It was in this small room that young people with a big dream began to work on producing a high-quality Japanese camera, this was the start of Canon. In 1950, Canon’s first president, Takeshi M itarai, went to America for the first time to attend an international trade fair. He got a lot of inspiration and good ideas and started to build a new factory as modern as in the US. In 1955, Canon made its first step into the global market with the opening of a U. S. office in New York City. In 1970, Canon was doing really good but was hit by dollar and oil shocks. In 1976, Canon launched its Premier Company Plan, an ambitious strategy to transform Canon into an â€Å"excellent global company†. The plan proposed high ideals and pooled the strength of its employees, enabling the company to promptly recover. Then, in 1988, Canon introduced its corporate philosophy of kyosei, an unfamiliar term at the time. We will elaborate on this later in the report. In the 1990s, Canon carried debt of more than 840 billion yen and in 1996 the Excellent Global Corporation Plan was launched. Transforming the corporate mindset from partial to total optimization and from a focus on sales to a focus on profits, the new plan was the start of the innovations that characterize today’s Canon. From 2001 to 2010 the number of employees almost doubled, this shows the huge growth of Canon in the last years. (Canon, 2011) Canon’s global expansion Canon satisfies both requirements for being a Multinational Enterprise according to Bartlett and Beamish (2011, p. 2), such as substantial direct investment in foreign countries and active management in foreign subsidiaries. Canon goes beyond the trading relationships of an import-export business in countries such as France and Australia. The headquarter in Japan plays however a crucial role in determining organizational culture and strategy. This can also be seen in the representation of the Board of Directors which consists exclusively of Japanese. (Canon, 2011). Canon’s mentality can be categorized as Global. The production of the mainly standardized products takes place to a large extend in Japan, but also in the US, Germany, France, Malaysia, Taiwan, Thailand and Vietnam. These few plants are highly efficient, which provides economies of scale but also transparency of quality. When considering the products itself world is seen as one Due to the organizational structure the Japanese headquarter takes over the central coordination and control of the subsidiaries, their various product or business managers have worldwide responsibility. Furthermore RD and manufacturing activities are managed from Japan. RD subsidiaries are located in France, China, the Philippines and Australia but mainly Japan. Canon, 2011). Main motivations for Canon to expand their activities globally were mainly due to market-seeking behaviour and increasing scale economies. Especially in the technology sector where competition is increasing, RD costs are rising and product life cycles are becoming shorter, so Canon was forced to expand if it wanted to gain first mover advantages. This is in line with the principle of global chess. (Bartlett Beamish, 2011, p. 4). Canon operates in a n international industry, where technological forces are central. As mentioned above the technology industry is fast moving, highly competitive and requires huge RD investments. Therefore Canon need to follow the international strategy and focusses on its ability to exploit technological forces and leveraging international life cycles. Furthermore its business also contains some attributes of a global industry, such as highly centralized, scale-intensive manufacturing and RD operations, which allows Canon to leverage through worldwide exports of standardized global goods. (Bartlett Beamish, 2011, p. 123). Besides competitive positioning, global scanning and learning capability play a crucial role. This responsibility is usually taken over by the RD departments. However Canon adjusts to local needs mainly in marketing activities. In order to reach the local market Canon focused on marketing activities. Headquarters for marketing activities are located in Japan, New York (USA), Florida (Central and South America, Caribbean) London and the Netherlands (Europe), Dubai (Middle East) and Singapore (South East Asia). Numerous local marketing offices are places in almost every country where products of Canon can be purchased. Canon, 2011). After having analysed Canon’s administrative heritage, clearly in line with the Japanese tradition, the EPG framework can be applied. On the first sight Canon seems to be mainly ethnocentric oriented. (Perlmutter, 1969). Performance criteria for products and managers are clearly formulated in Japan. Managers of the subsidiaries are Japanese, many of them are related. (Flannery, 2011). This also shows the cultural distance between Japan and the western business world. Further culture distances include differences in social norms, such as the principle of â€Å"saving face† and of course a language barrier. Many differences were embraced by Canon by expanding globally. An example of this is the implementation of a FengShui activity for employees in Europe. Furthermore Japanese do not expect foreigners to have comprehensive knowledge of the Japanese culture and tolerate mistakes. Overall Canon managed to overcome most of these obstacles without losing their Japanese identity. (Ghemawat, 2001). When considering marketing activities, Canon managed to capture and target all the different local market needs and appears to implement a world-wide approach and not just following home-country objectives. Part Sama!!!! Corporate Social Responsibility Initially international expansion was viewed as something very positive. It would not only help the richest nations, but also the poorer countries were able to benefit from globalization. However, in the last years of the 20th century contradicting views were arising. People saw a lot of drawbacks, globalization was seen as continued exploitation by MNEs. The growing gap between the rich and the poor was seen as an evidence of this exploitation. There was a need for a different approach and many people believed that MNEs could provide a solution. Because MNEs controlled the resources and power, they should play a larger role in the global development. (Bartlett Beamish, 2011, p. 646) Canon is a perfect example of a company who is trying to be responsible and who wants to take care of the world. In 1988 Canon officially introduced its corporate philosophy of  kyosei. This means ‘living and working together for the common good’ (Canon, 2011). They want to achieve this in a community in which all people, regardless of language, culture or ethnicity, live together. Based on the concept of kyosei and with the idea of their â€Å"excellent global corporation† plan in mind, Canon tries to take the responsibility for the impact of its activities on society. (Canon, 2010) Besides that they also focus on CSR internally, a nice example is the change of offices in 2008. They implemented Feng-Shui in their European offices to remedy a real, modern problem: high levels of employee office stress and rage. In the end, a Zen Workplace was created by a US-based Feng Shui Master consultant. (Mainini, 2007) According to Bartlett and Beamish (2011, p. 49) there are four MNE responses to developing world needs. The first one is the exploitive MNE, this company only focuses on making profit and does not care about the community at all. The issue of sweatshops is common within these companies. The second response is one of a transactional MNE, today this is viewed as the minimum expectation of MNE’s behaviour. These companies do not pursue the bottom -line at all costs but respect laws and regulations. The third approach is the responsive MNE, they are making a difference. Canon can be categorized into this category. They really try to make a difference and not only for their own benefits. The question that could arise is if Canon should try to move to the fourth one, the transformative MNE? In this transformative approach companies are trying to lead the change, so take a initiative to set up projects. In our view this should not be the aim for Canon, they are already making a huge difference because of their commitment to society. A good example to show why they are still a responsive MNE is the investment of Canon after the recent Japanese earthquake, their commitment was enormous but this was also due to their own damage. The most important reason for their action was their own recover. This is in line with Prahalad and Hammond (2002), companies can help the community profitably. On March 11, 2011 a great Japanese earthquake caused a lot of damage. This earthquake took place where Canon’s operations are based. Canon acted immediatley and supported the Red Cross Society with a financial donation but more important with portable digital radiography systems. This system has shown to be effective in contributing to medical activities in disaster areas. The earthquake caused damage to buildings and equipment of Canon, but most of all their supply chain was hitten. Canon realized the only way of minimizing the impact was a rapid recovery so they concentrated all of their resources and tried to provide customers still with a supply of their products. (Canon, 2011) Canon focuses on two different parts of the community, the social and cultural support activities and environmental acitivities. This is still a really broad focus, because they want to be committed to everyone and everything. Their environmental view is the produce – use – recycle circle, in which they want to reduce their environmental impact in every stage. (Appendix, figure 1) Canon is also focused on the social and cultural support activities. Canon Global uses the philosophy of Kyosei to focus their CSR iniatives in a couple of categories. They are humanitarian aid and relief, art, culture and sports, education and science, local communities, social welfare and conservation of the environment. Due to cultural differences and needs, the implementation of projects varies between branches. Canon, 2010) Conclusion The aim of this paper was to investigate in the evolution of Canon from a Japense company to a global player. †¦. blabla Conclusion!!!!!!! * References Bartlett, C. A. Beamish, P. W. (2011). Transnational Management, Text, Cases, and Readings in Cross-Border Management. (6th ed. ) New York: McGraw-Hill. Canon. (2010). Social and Cultural support activities. Retrieved from: h ttp://www. canon. com/scsa/index. html Canon. (2011). Canon support relief efforts following Japan quake. Retrieved from: http://www. canon. om/scsa/aid_relief/support/japan_quake/index. html Canon. (2011). Canon up to now. Retrieved from: http://www. canon. com/about/history/outline. html Canon. (2011). Products. Retrieved from: http://www. canon. com/products/ Canon. (2011). Sustainability report. Retrieved from: http://www. canon. com/environment/ Flannery, N. P. (2011). Japanese Business Culture and the Value of Good Governance. Retrieved from: http://foundersforum. gmiratings. com/2011/11/japanese-business-culture-and-the -value-of-good-governance. html Ghemawat, P. (2001). Distance Still Matters: The Hard Reality of Global Expansion. Transnational Management, Reading 1. 2. Mainini, S. F. (2007). Zen Workplace, how to use Feng Shui to reduce office stress? Retrieved from: http://www. canon-europe. com/Images/Feng_Shui_report-v1_0_tcm13-612885. pdf Perlmutter, H. (1969). The Tortuous Evolution of the Multinational Corporation. Transnational Management, Reading 1. 1. Prahalad, C. K. Hammond, A. (2002). Serving the World’s Poor, Profitably. Transnational Management, Reading 8. 2. Appendix Figure 1 Canon. (2011) Sustainibility report How to cite Canon, Papers

Market Rebels free essay sample

Hayagreeva Rao is a published author, scientist and professor in Princeton University. He has conducted research and provided guidance for companies like IBM, General Electric and British Petroleum, as well as not-for-profit organizations including the American Cancer Society, FBI and CIA. The majority of Rao’s works are in the fields of management and sociology, focusing on the role of collective action as a drive of organizational change. The main theme of the book is a critical analysis of the nature of innovations in our society and their implications for the economy. Nevertheless, I would not say that the analysis is systematic throughout – only in the first part Rao briefly touches upon his theoretical framework. He suggests that the success of any innovation depends on the social movement associated with this, introducing the important concepts of â€Å"hot causes† and â€Å"cool mobilization†. A â€Å"hot cause† is crucial because it provokes emotions and creates an identity by bringing the members of community together. We will write a custom essay sample on Market Rebels or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is not enough by itself, and â€Å"cool mobilization† acts as a support tool for the spark â€Å"engaging audiences in new behaviours and new experiences that are improvisational and insurgent†. After introducing these notions, the author pursues with six different case studies to support his argument, united by the idea of â€Å"joined hands of activists† that create, diffuse or block innovations. Even though providing such an extensive range of empirical evidence should be enough to convince a reader, the case studies are quite unbalanced. Some provide a huge amount of detail while others jump to conclusions without much explanation. It is interesting how the case of the successful cultural acceptance of a car is opposed to the failure of Segway. Both products could be described as â€Å"hot causes† because of their originality at the time. The important difference is that a car was made popular by the clubs of automobile enthusiasts and highly publicized reliability races, while there was no infrastructure or a â€Å"cool mobilization† in place for the establishment of a Segway. One striking case study also demonstrated how the lack of social engagement could undermine a product’s launch: the deaf rights movement slowed adoption of the cochlear implant. It was presented as an aid for the deaf children, however the opposition saw it as a threat to deaf culture and the sign language. Another case is telling the story about the American microbrewers who brought diversity back to beer after decades of secretly brewing the beverage at hobbyists’ homes. They represented the â€Å"cool mobilization†, while the bad taste of mass produced industrial beer was a â€Å"hot cause†. To summarize the series of these real life examples, the main point that Rao wants to show is that the social movements have an influence that cannot be ignored and deserve a place in any serious look at institutions that shape social change. I find it surprising that the author does not mention the Internet and digital innovation, as it is a big part of the modern society. But thanks to his arguments, one can assume that projects like Wikipedia have a limited lifespan. I suppose that its rebellion nature is a â€Å"hot cause† which will become irrelevant after a few years and a â€Å"cool mobilization† should appear in order to maintain involvement. Overall I find the book interesting, with all the industry background that the author provides. Even though one may say that his arguments are sometimes flawed and unjustified, it offers a different angle on the links between economics the society.

SERIAL KILLERS Essays (1333 words) - Crime, Death, Murder

SERIAL KILLERS A serial killer is a person who murders three or more people one at the time in a relatively short interval , usually in service of abnormal psychological gratification, with the murders taking place over more than a month and including a significant break between them. Serial murder is neither a new phenomenon, nor is it uniquely American. Dating back to ancient times, serial murderers have been chronicled around the world. In 19th century Europe, Dr. Richard von Krafft-Ebing conducted some of the first documented research on violent, sexual offenders and the crimes they committed. Best known for his 1886 textbook Psychopathia Sexualis , Dr. Kraft- Ebing described numerous case studies of sexual homicide, serial murder, and other areas of sexual proclivity. Is a relatively rare event, estimated to comprise less than one percent of all murders committed in any given year. However, there is a macabre interest in the topic that far exceeds its scope and has generated countless articles, books, and movies. This broad-based public fascination began in the late 1880s, after a series of unsolved prostitute murders occurred in the Whitechapel area of London. These murders were committed by an unknown individual who named himself "Jack the Ripper" and sent letters to the police claiming to be the killer . These murders and "Jack the Ripper" have become synonymous with serial murder. In the 1970s and 1980s serial murder cases such as the Green River Killer, Ted Bundy, and BTK sparked a renewed public interest in serial murder, which blossomed in the 1990s after the release of films such as Silence of the Lambs. Much of the general public's knowledge concerning serial murder is a product of Hollywood productions. Story lines are created to heighten the interest of audiences, rather than to accurately portray serial murder. By focusing on the atrocities inflicted on victims by "deranged" offenders, the public is captivated by the criminals and their crimes. Serial killing is not the same as mass murdering, nor is it spree killing. However, cases of extended bouts of sequential killings over periods of weeks or months with no apparent "cooling off period" or "return to normalcy" have caused some experts to suggest a hybrid category of "spree-serial killer". Here we also have characteristics that makes them a serial killers like: Despite their intelligence, they do poorly in school, have spotty employment records, and generally end up as unskilled workers. There is a long history of psychiatric problems, criminal behavior, and alcoholism in their families. They have fantasies that are often about control and violation, hurting themselves. Growing up lonely and isolated. They display a precocious and abiding interest in deviant sexuality and are obsessed with fetishism, voyeurism, and violent pornography. Serial killers are some of the most violent criminals in existence today. Their methods are brutal and sadistic, their victims either a carefully formulated choice or a random selection, and their ability to evade capture can be great or little. Motivations involved in serial killings are fears of rejection, power, and perfection. Serial killers tend to be insecure, and irrationally scared of rejection. He will try to avoid developing a painful relationship with his object of desire and is terrified of being abandoned, humiliated, or exposed. Many killers often have sex - the ultimate form of intimacy - with their victims, and often with the corpse. That way, the possibility of rejection is null. Serial killers also enjoy prolonging the suffering of their victims as it gives them a sense of power over the victim. They get to decide whether, and how, the victim will live or die. Serial killers must continuously kill simply because they are addicted to the feelings they get when they do. They also rationalize every aspect and detail of their behavior so there is no reason in their head as to why they should stop. They know what they're doing, the consequences of their actions, and how to avoid getting caught. Most serial killers, and psychopaths in general, are "consummate chameleons" who are able to hide their rage and true intentions behind a charismatic, civilized facade called the "mask of sanity". Most serial killers are highly charming and persuasive, but it is only a

Free Essays on Problem With America

Problem: That hate toward Americans, due to casualties set by American soldiers in Iraq being passes on from generation to generation. Causing world peace to never come or come much later. One day, I was playing an internet game, and notices that there was a chat room, on the side of the game, for people who are playing that particular game. I did not pay much attention to what was being said within the chat room nor participated in any conversation. Until I came across a message, typed by a young teen, from over seas. The message I saw read, â€Å"I hate Americans, because they killed my brother in Iraq†. I felt a bit angry at such message, and disabled the chat. However, this message may prove that there may be a problem that is going to take a while to resolve. The problem is that if young teens already are experiencing hate toward Americans, that same teen may grow up to pass the same hate onto their children, and their children would pass it on to their children, and so on. Due to this, world peace may never come or may not come anytime soon. The way this problem can be solved may take excellent thinking and intelligent thoughts. We could probably take all troops out of the war and convince any people, who feel the same as the previously mentioned teen, that we were actually there to resolve problems and eventually bring peace among the world. Or do another number of things. Whatever can be decided should be done. If this problem is resolved we will have a better chance of protecting our future for younger people throughout the world and people that are to come after those. If the problem is handled with properly the world would be better off, that means there would be less violence and hate throughout the world, also known as world peace.... Free Essays on Problem With America Free Essays on Problem With America Problem: That hate toward Americans, due to casualties set by American soldiers in Iraq being passes on from generation to generation. Causing world peace to never come or come much later. One day, I was playing an internet game, and notices that there was a chat room, on the side of the game, for people who are playing that particular game. I did not pay much attention to what was being said within the chat room nor participated in any conversation. Until I came across a message, typed by a young teen, from over seas. The message I saw read, â€Å"I hate Americans, because they killed my brother in Iraq†. I felt a bit angry at such message, and disabled the chat. However, this message may prove that there may be a problem that is going to take a while to resolve. The problem is that if young teens already are experiencing hate toward Americans, that same teen may grow up to pass the same hate onto their children, and their children would pass it on to their children, and so on. Due to this, world peace may never come or may not come anytime soon. The way this problem can be solved may take excellent thinking and intelligent thoughts. We could probably take all troops out of the war and convince any people, who feel the same as the previously mentioned teen, that we were actually there to resolve problems and eventually bring peace among the world. Or do another number of things. Whatever can be decided should be done. If this problem is resolved we will have a better chance of protecting our future for younger people throughout the world and people that are to come after those. If the problem is handled with properly the world would be better off, that means there would be less violence and hate throughout the world, also known as world peace....

Using Blooms Taxonomy for Effective Learning

Using Bloom's Taxonomy for Effective Learning The hierarchy of Blooms Taxonomy is the widely accepted framework through which all teachers should guide their students through the cognitive learning process. In other words, teachers use this framework to focus on higher order thinking skills. You can think of Blooms Taxonomy as a pyramid, with simple knowledge-based recall questions at the base. Building up through this foundation, you can ask your students increasingly challenging questions to test their comprehension of a given material. Utility By asking these critical thinking questions or higher order questions, you are developing all levels of thinking. Students will have improved attention to detail, as well as an increase in their comprehension and problem-solving skills. Levels There are six levels in the framework, here is a brief look at each of them and a few examples of the questions that you would ask for each component. Knowledge: In this level students are asked questions to see if they have gained insight from the lesson. (What is... Where is... How would you describe?)Comprehension: During this level, students will be asked to interpret facts that they learned. (What is the main idea... How would you summarize?)Application: Questions asked during this level are meant to have students apply or use the knowledge learned during the lesson. (How would you use... How would you solve?)Analysis:Â  In the analysis level, students will be required to go beyond knowledge and see if they can analyze a problem. (What is the theme... How would you classify?)Synthesis: During the synthesis level of questioning students are expected to come up with a theory about what they learned or use predictions. (What would happen if... What facts can you compile?)Evaluation: The top level of Blooms Taxonomy is called evaluation. This is where students are expected to assess the information learned and come to a conclusio n about it. (What is your opinion of...how would you evaluate... How would you select... What data was used?) Corresponding Verb Examples Remembering: arrange, define, duplicate, label, list, memorize, name, order, recognize, relate, recall, repeat, reproduce, stateUnderstanding: classify, describe, discuss, explain, express, identify, indicate, locate, recognize, report, restate, review, select, translateApplying: apply, choose, demonstrate, dramatize, employ, illustrate, interpret, operate, practice, schedule, sketch, solve, use, writeAnalyzing: analyze, appraise, calculate, categorize, compare, contrast, criticize, differentiate, discriminate, distinguish, examine, experiment, question, testEvaluating: appraise, argue, assess, attach, choose, compare, defend estimate, judge, predict, rate, core, select, support, value, evaluateCreating: arrange, assemble, collect, compose, construct, create, design, develop, formulate, manage, organize, plan, prepare, propose, set up, write

Artificial sweeteners Research Paper Example | Topics and Well Written Essays - 750 words

Artificial sweeteners - Research Paper Example This paper will be about the different brands and types of artificial sweeteners. The focus will be on the effects it has on humans vs. animals. It will explain the safety and hazards of each substance. There are different types of artificial sweeteners that differ from their extract classification. They are large divisions of sugar substitute market, where companies vary from producing it with zero or low calories (Swithers and Davidson 10). There are at least six types of artificial sweeteners (Jaffe 4). Karl Claus who was a chemist discovered the artificial sweetener in 1967. It was approved 1998 for use in beverage. Acesulfame potassium is believed to be 200 times sweeter than the sugar we are used to, and has no calories in it. It is found in beverages, breath mints and baked foods. This type of artificial sweetener is the newest sweetener. Neotame was approved in 2002 as a general sweetener. It has no calories in it, and it sweetness is7000 to 13000 times. Neotame is found in gelatins, puddings, syrups, toppings, jellies, frozen desserts, soft drinks and baked foods. This was the first artificial sweetener discovered in 1879. It was discovered by Constantine Fahiberg as he was working at johns Hopkins University as he was doing a research on the oxidation mechanism. Saccharin has no calories, and it is sweeter than the normal sugar more than 300 times. Biologically, it is not absorbed in the body or metabolized. It is used to sweeten various products ant still used in cosmetics products. Tate and Lyle discovered Sucralose in 1979. Compared to sugar, it is 600 times sweeter and contains no calories in it. The FDA approved it in 1998, where it is used in fifteen different categories of food, including tabletop sweetener. Sucralose is used in frozen desserts, fruit juices, gelatins, chewing gum and beverages. The FDA latter expanded it in 1999 as a general

Situation Analysis and Marketing Objectives Assignment

Situation Analysis and Marketing Objectives - Assignment Example The report ends with a concise statement of marketing objectives for Subway that it needs to follow in order to achieve its goals. Table of Contents Situation Analysis and Marketing Objectives 1 Executive Summary 2 Introduction 4 Situation Analysis 5 Internal Environment 5 â€Å"Product, Pricing, Promotion, and Placement†: 5 Target Market: 6 Value-addition: 6 External Environment: 7 Competitors: 7 Technology: 7 SWOT Analysis: 8 Strengths: 8 Weaknesses: 8 Opportunities 9 Threats: 9 Marketing Objectives 9 References 11 Situation Analysis and Marketing Objectives 1 Executive Summary 2 Introduction 5 Situation Analysis 6 Internal Environment 6 â€Å"Product, Pricing, Promotion, and Placement†: 6 Target Market: 7 Value-addition: 7 External Environment: 8 Competitors: 8 Technology: 8 SWOT Analysis: 9 Strengths: 9 Weaknesses: 9 Opportunities 10 Threats: 10 Marketing Objectives 10 References 12 Introduction Subway, the world’s number one sub-marine sandwich franchise of 2011, was started by Fred DeLuca in 1965 to make money for being able to pay his medical college’s tuition fee. Fred borrowed $1000 from Dr. Peter Buck, a family friend who later on became his partner, to open his first sub-marine sandwich shop in Bridgeport, Connecticut. ... The menus of Subway franchises vary from location to location as it adapts to the cultural differences and preferences of its target consumers. The report presents a situational analysis of both the internal and external environments of Subway to highlight the company’s target market, its objectives, competitive advantages, overall market analysis and its marketing strategies. It also presents a competitor analysis followed by a SWOT analysis of the company that indicates the strengths, weaknesses, opportunities and threats presented by the internal and external environments of Subway. Marketing objectives will follow the SWOT analysis, laying the foundation for helping the company meet its objectives (Solomon et al, 2011). Situation Analysis Internal Environment Subway’s main objective is to provide its customers with fresh and high quality sandwiches at all times. It also aims at establishing itself as a fresh and healthy sandwich maker in the fast-food industry. â₠¬Å"Product, Pricing, Promotion, and Placement†: Subway mainly deals in submarine sandwiches that are promoted like healthy and fresh sub-sandwiches. This was what Fred DeLuca started initially when he opened his first sandwich shop in Bridgeport. The company, however, expanded its product offerings with the passage of time and thus increased its menu from only sandwiches and salads to breakfast, sandwiches, salads, catering services, coffee, cookies and Kids’ meals. Subway has always targeted the upper and upper-middle class segments of the market; therefore, their sandwiches do not come cheap. One of the franchisees, however, set out to increase his franchise’s sales and popularity by offering $5 Foot-long sandwiches which was later adopted by the company as a

21st Century Management Skills Essay Example for Free

21st Century Management Skills Essay Being a successful manager in the 21st century takes many skills that can be placed into three categories: Management Style, Communication, and Employee Relations. Historically, managers have mostly fallen into the Theory X type manager, meaning they pushed for production at any cost to the employee. The manager would assume that most people dislike work and avoid it whenever possible. People responded to punishment and negative reinforcement, and also that employees wanted to be directed and did not want the responsibility of making their own decisions. The 21st century manager will be much the opposite, seeing the employee as the number one asset. They see the employee as being driven and embracing responsibility, while being loyal to the company due to a positive reward system. Managers will stand back allowing for self-direction, and employee creativity and imagination to be tapped into. Next, communication is key to the success of any organization. One important skill for a manager is being multicultural, and/or multilingual – being able to speak another language, and to understand and adapt to differing cultural cues. This allows for a diverse work environment with less culture shock and improved human relations. Information will flow equally up and down the organization; employees will be kept informed about the Key Operating Indicators of the company, such as Internal PPM Scrap, Efficiency, On Time Delivery, etc. Allowing for a visual representation of how the organization is doing, and making the employees feel more connected; in turn increasing productivity, decreasing scrap, pushing for quality and on time delivery – while being able to track improvements. Finally, organizations have changed their outlook on customer relations, by making their employees their internal customers. Employees will be used as guides for continuous improvement of processes and policies throughout the organization. This will allow the employee to form loyalty and commitment, knowing they have a say in how things work. Managers will be team leaders and coaches to new employees, meaning everyone is helping everyone else; allowing employees to embrace change. Employees with this new commitment will be more likely to be promoted from within with a wealth of company information and knowledge, helping them to renew the cycle and become better managers themselves.

Comparing Dantes Inferno and the Movie, What Dreams May Come Essay exa

Comparing Dante's Inferno and the Movie, What Dreams May Come The movie's opening scene gives allusions to Dante's own life and his brief courtship with Beatrice. Chris (Robin Williams) begins, "When I was young, I met this beautiful girl on a lake," just as Dante had met Beatrice when he was young. This lake just happens to be on the boarder of Switzerland and Italy, Dante's native country. Anna, Chris' love, finds him sitting on a hillside overlooking that lake, and that scene will become a major focus for the rest of the movie. They believe that they are soul mates, and unlike Dante and Beatrice, Chris and Anna marry and have two children. Set in modern times, a series of mortal tragedies unlocks a series of immortal adventures. As teenagers, the children die in a car crash, and Chris dies four years later. Anna is stricken by grief for the rest of her life because she feels that the deaths were her fault. As soon as Chris dies, an image begins to explain to Chris what his new situation is. Chris doesn't believe he is dead. Chris recognizes this image as Albert, a doctor he studied under during Med. school. As a guiding light on earth, he has chosen Albert to be helpful after death. Albert (Cuba Gooding Jr.) explains to him that whenever Chris stays on Earth trying to be close to Anna, he hurts her even more. During the movie, flashbacks to their time on earth occur frequently, and while Chris is freshly dead, a painting that his wife had made is shown. This painting looks to me like two figures standing before the Dark Wood of Error. Chris enters his private heaven, which Albert explains is a dream conjured up by the deceased's imagination. In this case, it's the painting Anna drew of the spot they met at in Italy. ... ...cing eternal danger for himself. Freud stays outside (as far as human reason can go), and Chris goes in and sees Anna (who isn't a tree even though she commits suicide). He eventually makes Anna recognize him, and of course their love is stronger than anything (blah, blah, blah), and they end up in heaven- a paradise- if you will- and live happily ever after with their kids and their Dalmatian. The Dalmatian seems like it could be an allusion to the leopard, the symbol of the fraudulent and Malicious, but he's a good dog in the movie. Also, Anna's red scarf is often flying around the heaven in a whirlwind. It's red, so it could symbolize lovers like Paolo and Francesca, but in a positive way, or it could allude to the banner chased by the opportunists, but I doubt it. It symbolizes love, and Chris' inability to grasp a hold of Anna while she still lived- I think.

Advertising and Sales Essay

Assignment Q1. What is the meaning of advertising? Explain the advertising pyramid with a neat diagram. â€Å"Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media to reach broad audiences† The five basic element of this pyramid are: attention, interest, desire, action and satisfaction. Attention: The first objective of advertising is to capture attention of the consumer. The job is easy as even shouting or clapping can draw attention. Therefore, the copywriter usually makes the headline very catchy by using the bigger fonts. The other techniques are to use short punch lines in conversational language. Interest: The advertisement’s next objective is to create interest in the readers about the product. After giving a good headline, their interest is retained by elaborating on the key features of the product. This is usually incorporated in the body copy. Desire: In this step, the advertisement creates a situation for the prospective customer to enjoy benefits of the product vicariously. The writer creates a situation that makes the reader feel as though there is a lot that is being missed if one does not use the product. Action: The purpose of this step is to motivate people to do something. No advertisement is successful if it cannot induce any action. This is not a difficult step because if the copy is clear then surely the reader will act. Satisfaction: The tip of the pyramid is satisfaction. After the product is bought, the buyer should have a feel of satisfaction. The customer should always feel that it has got the appropriate returns for the money spent. Q2. What do you understand by integrated marketing communication (IMC)? What are the various roles? â€Å"IMC is a strategic business process used to develop, execute, and evaluate coordinated, measureable, persuasive brand commun ications programs over time with customers, prospects, employees, associates, and other targeted relevant internal and external audiences. The goal is to generate both short-term financial returns and build long-term brand and share-holder value.† Integrated Marketing Communications (IMC) is a process involving coordination of various promotional elements and other  marketing activities that communicate with a firm’s customers. It includes managing customer relationships that drive brand value through communication efforts. The role of IMC can be discussed with the following points:  · Identifying the target audience  · Specifying promotion objectives  · Setting the promotion budget  · Selecting the right promotional tools  · Designing the promotion  · Scheduling the promotion Identifying the target audience: IMC’s first function is to identify the right audience. It is very important to deliver the message to the right audience. Specifying promotion objectives:  · Designed for a well-defined target audience  · Measurable  · Cover a specified time period Hierarchy of effects: Sequence of stages a prospective buyer goes through Use as a tool to develop objectives  · Awareness – Ability to recognize and remember the product or brand  · Interest – Increase in desire to learn about the product features  · Evaluation – Consumer’s appraisal of the product on important attributes  · Trial – Consumer’s actual first purchase and use  · Adoption – Repeated purchase and use of the product or brand Setting the promotion budget:  · Percentage of sales: Funds are allocated as a percentage of past or anticipated sales  · Competitive parity: Matching the competitor’s absolute level of spending Selecting the right promotional tools  · Specify the combination of the five basic IMC tools – advertising, Personal selling, sales promotion, public relations and direct marketing  · Promotion mix can vary  · Assess the comparative importance of the various tools Designing the promotion:  · Design of the promotion plays a primary role in determining the message that is communicated to the audience  · Design activity is viewed as the step requiring the most creativity  · Design each promotional activity to communicate the same message Scheduling the promotion:  · Determine the most effective timing  · Promotion schedule describes  · Factors such as seasonality and competitive promotion activity can influence the schedule. Q3. While developing an advertisement, some theories are useful. Discuss the two theories to design an advertisement. In developing an advertisement for an advertising campaign, several theoretical frameworks are useful. The first theory is the hierarchy of effects model. The second is a means to an end chain. Both the hierarchy of effects model and a means to an end chain can be used to develop leverage points. 1. Hierarchy-of-Effects Model Among advertising theories, the hierarchy-of-effects model is predominant. It helps clarify the objectives of an advertising campaign as well as the objective of a particular advertisement. The model suggests that a consumer or a business buyer moves through a series of six steps when becoming convinced to make a purchase. These six steps are as follows: Awareness – If most of the target audience is unaware of the object, the communicator’s task is to build awareness, perhaps just name and recognition with simple messages repeating the product name. Consumers must become aware of the brand. Knowledge – The target audience might have product awareness but may not know much more; hence this stage involves creating brand knowledge. This is where comprehension of the brand name and what it stands for become important. What are the brand’s specific appeals, its benefits? Liking – If target members know the product, how do they feel about it? If the audience looks unfavorably towards the product then the communicator has to find out why. If the unfavorable view is based on real problems, communication campaigns alone cannot do the job of erasing it. Preference – The target audience might like the product but not prefer it to others. In this case, the communicator must try to build consumer preference by promoting quality, value, performance and other features. Conviction – A target audience might  prefer a particular product but not develop the confidence about buying it. The communicator’s job is to build conviction among the target audience. Purchase – Finally, some members of the target audience might have conviction but not quite get around to making the purchase. Th ey may wait for more information or plan to act later. 2. Means-End Theory A second theoretical approach a creative (team) can use to design an advertisement is a means-end-chain. This approach suggests that an advertisement should contain a message or means that lead the consumer to a desired end state. Means – end theory is the basis of a model called the Means-End Conceptualizations of Components for Advertising Strategy (MECCAS). The MECCAS model suggests using five elements in creating advertisements.  · The product’s attributes – delicious and refreshing are the products attribute.  · Consumer benefits – delicious and refreshing are linked with the benefit of freshness and good taste.  · Leverage point – the leverage point in the advertisement is the link between the benefit of delicious drink and the personal value of choosing the right drink of an athlete.  · Personal Values – the value of the consumer, the reason of buying Coca Cola. He could value the ’refreshing’ or the ’delicious’ attributes. The marketers need to understand the personal value so that the message will hit the right target. Q4. What do you mean by public relations(PR)? What are the difference between PR and advertising? â€Å"Public relations† is used to build rapport with employees, customers, investors, voters or the general public. Public Relations (PR) is the actions of a corporation, store, government, individual etc. in promoting goodwill between itself and the public, the community, employees, customers etc. The most comprehensive definition is as follows: â€Å"Public relation is the management function which evaluates public attitudes, identifies the policies and procedures of an organization with the public interest and executes a program of action and communication to earn public understanding and acceptance.† The following are the differences between advertising and public relations. Advertising 1. The company pays for advertising the company. Hence the focus is on getting its products or  services. 2. Since you are paying for the space, you have creative control on what goes into that advertisement. 3. Advertisements can be published or run repeatedly. An advertisement generally has a longer shelf life than one press release. 4. In advertising, you get to exercise your creativity in creating new advertising campaigns and materials. 5. If you are working at an advertising agency, your main contacts are yours-workers and the agency’s clients. 6. You are looking out your target audience and advertise accordingly. You would not advertise a kid’s Product in a business magazine. 7. Some industry professionals such as Account Executive have contact with the clients. Others like Copywriters or Graphic Designers in the agency may not meet with the client at all. 8. â€Å"Sales!, 20% discount, Buy this product! Act now! Call today!† These are the things you can say in an advertisement. You want to use those buzz words to motivate people to buy your product. Public relations 1. The objective is to get free publicity for space. You know exactly when that advertisement will on air to be published. 2. You have no control over how the media presents your information, if they decide to use your information at all. They are not obligated to cover your event or publish your press release. 3. You submit a press release about a new product or about a news conference once. The PR exposure you receive is only circulated once and the editor will not publish more than once. 4. In public relations, you have to have a nose for news and be able to generate buzz through that news. You exercise your creativity in the way you search for new news to release to the media. 5. In PR, the main contacts will be people in the area of publications and broadcast media. 6. It is generally not possible to segment, target or position the product or service. 7. In public relations, you are very visible to the media. PR professionals are not always called on for the good news. In an emergency you may have to give a statement or on-camera interview to journalists. You may represent your company as a spokesperson at an event. 8. You are strictly writing in a no-nonsense news format. Any blatant commercial messages in your communications are disregarded by the media. Q5. What are the four types of annalists used to develop a comprehensive model for evaluation of a sales organization? There are mainly four factors or types of analysis that are usually needed to  develop a comprehensive model for evaluation of a sales organization. They are: 1) Sales analysis 2) Cost analysis 3) Profitability analysis 4) Productivity analysis 1) Sales analysis: It is an important factor for evaluating the effectiveness of a sales organization. Sales analysis detects strengths and weaknesses of the organization. Sales analysis is described as a detailed inspection of a company’s sales data, which includes assimilating, classifying, comparing and drawing conclusions. Sales analysis is done based on the following parameters: a) Levels in sales organization: Sales analysis should be done at all levels of the sales organizations. This includes evaluation of sales performance from the company level down to the last level. b) Types of sales: The analysis of different types of sales at different organizational levels definitely increases the sales manager’s ability to detect problem areas in the company’s sales performance. For example, analysis can be done: a. Based on type of products b. By distribution channels types c. By type of customer classifications d. By size of orders 2) Cost analysis: Cost analysis is the analysis of costs that affect sales volume. The purpose of marketing cost analysis is to determine the profitability of sales control units, like market segments, sales territories and products. This is done by subtracting the marketing costs from the sales revenues, associated with the sales control units. 3) Profitability analysis: Profitability analysis of marketing units (that is, regions, branches, channels, products or customer groups) can be developed by preparing profit and loss (or income and expense) statements for marketing units. However, the question arises as to how to allocate indirect or shared expenses to various marketing units. There are two approaches for profitability analysis 4) Productivity analysis: Productivity is usually measured by ratios between outputs and inputs. For example, sales per salesperson are used by many companies as a measure of productivity. There  are other productivity ratios such as selling expenses per salesperson, sales calls per salesperson, and quotations submitted per salesperson. Q6. Describe the meaning and importance of media fix decisions. A media mix is the way various types of media are strategically combined in an advertising plan, such as using newspaper and posters to announce a new product as the iPod managers did, followed by television advertising that shows how to use the product and billboards that reminded people to look for it when they go out to the store. A media vehicle is specific TV program (Comedy Circus, CID), newspapers (The Telegraph, Mumbai Mirror), magazines (The Sport star, Elle). Media planning is the way advertisers identify and select media options based on research into the audience profiles of various media; planning also includes scheduling and budgeting. Media buying is the task of identifying specific vehicles, such as TV channels/programs or websites, negotiating the cost to advertise in them and handling the details of billing and payment. Frequency refers to the number of times a person is exposed to the advertisement. An impression is one person’s opportunity to be exposed one time to an advertisement in a broadcast program, newspapers, magazines or outdoor locations. Circulation means the number of copies sold. In the media industry, there are professionals who do both, sell and buy advertising. Media sales people work for a medium, such as a magazine or television channel and their objective is to build the best possible arguments to convince media planners to use the medium they represent. There are also media reps, who are people or companies that sell space (in print) and time (in broadcast) for a variety of media. The rate base is the real number of copies of a newspaper or magazine that gets printed and sold. Readership is the average number of readers per copy sold.

Napoleon Bonaparte

Napoleon Bonaparte â€Å"The human race is governed by its imagination. †(Napoleon Bonaparte)is This quote by Napoleon shows how he believed that government should be made by the voice of the people. Napoleon Bonaparte was a great leader of war for France, and ruled as a democratic reformer. Ever since he was a kid, Napoleon had great leadership skills, and a love for the military. He was an excellent student, and he studied the tactics of previous rulers. Napoleon led many great battles and won most of them by changing the style of the army.His new tactics, leadership skills, and many conquests led him to be praised by many people. This resulted to him being appointed Consul of the French Republic and gaining political power. Napoleon Bonaparte was a democratic reformer because he granted people rights based on the ideas of the French Revolution, understood the importance of civilians, and his people viewed him as a great ruler. Napoleon Bonaparte was a ruler who granted many rights and freedoms to his people. Many of his rights were based on the French Revolution such as the idea of equality.He believed that all people should be treated fairly no matter who they are. This is shown in document four, â€Å"No one should get special treatment based on birth or fortune, and this system of equality is the reason that your English monarchy hates me so much†. Napoleon also believed that improving education was very important, and that it would help bring their country forward. This belief is shown in document two, â€Å"Of all our institutions public education is the most important. Everything depends on it, the present and the future†.He also granted religious freedom, abolished serfdom, and respected his people. All of these freedoms are freedoms that a democratic reformer would certainly give to his people. Napoleon Bonaparte was a man who loved his country and his people which he showed by giving them many rights and freedoms. Napoleon was a man who believed in his people and understood them. He mainly gave his people equality because he understood how important it was throughout his life, especially his childhood. This is shown in document two, â€Å"Before I became a ruler, I was a subject, and before that I was a student.I can never forget how powerfully the sentiment of equality influenced my mind and excited my heart†. He told his civilians that he once was one of them, and he knows how tough life can get. Document four shows how he believes he can make their lives better, â€Å"I have always been of the opinion that the sovereignty should lay with the people†. A democratic reformer would let his people have a say in their government which is exactly what Napoleon did. He wanted the best possible for his people. Unlike an absolute monarch, he listened to what the people had to say, and he based the laws on them.Napoleon Bonaparte was an understanding person who helped the voice of the people be heard . Not only did Napoleon do such great things, but his people admired and praised him as a ruler. Christians believed that God had placed him on Earth to rule as their own benefit. This is shown in document ten, â€Å"God, who has created†¦ by loading our emperor with gifts both in peace and war, established him as our sovereign and made him the agent of his power and his image on earth. † Many of his people respected him, and they were able to list many positive things about Napoleon’s contribution to them.This is shown in document ten, â€Å"Napoleon, our emperor, love, respect, obedience, fidelty, military service, and the taxes levied for the preservation and defense of the empire and of his throne†. Such praise for Napoleon by his people clearly shows that what he does is for them which is a trait of a democratic reformer. His ways to connect and make his citizens happy definitely affected the way his people think about him. Napoleon Bonaparte’s rights and ideas based on the French Revolution, a strong understanding of his people, and his people praising him as a great person all lead to the conclusion that he was a democratic reformer.It is very important to know what his views on government were and how they resulted because we can relate it to governments of today. People can compare how certain rights given to people can better their view on their government. Additionally, it is a way to compare and contrast Napoleon and his ideas to present day government officials. With all of this information, people can make many connections to present day government to other’s such as Napoleon’s. Overall, Napoleon Bonaparte was a great democratic reformer of the past of France. Napoleon Bonaparte Napoleon Bonaparte â€Å"The human race is governed by its imagination. †(Napoleon Bonaparte)is This quote by Napoleon shows how he believed that government should be made by the voice of the people. Napoleon Bonaparte was a great leader of war for France, and ruled as a democratic reformer. Ever since he was a kid, Napoleon had great leadership skills, and a love for the military. He was an excellent student, and he studied the tactics of previous rulers. Napoleon led many great battles and won most of them by changing the style of the army.His new tactics, leadership skills, and many conquests led him to be praised by many people. This resulted to him being appointed Consul of the French Republic and gaining political power. Napoleon Bonaparte was a democratic reformer because he granted people rights based on the ideas of the French Revolution, understood the importance of civilians, and his people viewed him as a great ruler. Napoleon Bonaparte was a ruler who granted many rights and freedoms to his people. Many of his rights were based on the French Revolution such as the idea of equality.He believed that all people should be treated fairly no matter who they are. This is shown in document four, â€Å"No one should get special treatment based on birth or fortune, and this system of equality is the reason that your English monarchy hates me so much†. Napoleon also believed that improving education was very important, and that it would help bring their country forward. This belief is shown in document two, â€Å"Of all our institutions public education is the most important. Everything depends on it, the present and the future†.He also granted religious freedom, abolished serfdom, and respected his people. All of these freedoms are freedoms that a democratic reformer would certainly give to his people. Napoleon Bonaparte was a man who loved his country and his people which he showed by giving them many rights and freedoms. Napoleon was a man who believed in his people and understood them. He mainly gave his people equality because he understood how important it was throughout his life, especially his childhood. This is shown in document two, â€Å"Before I became a ruler, I was a subject, and before that I was a student.I can never forget how powerfully the sentiment of equality influenced my mind and excited my heart†. He told his civilians that he once was one of them, and he knows how tough life can get. Document four shows how he believes he can make their lives better, â€Å"I have always been of the opinion that the sovereignty should lay with the people†. A democratic reformer would let his people have a say in their government which is exactly what Napoleon did. He wanted the best possible for his people. Unlike an absolute monarch, he listened to what the people had to say, and he based the laws on them.Napoleon Bonaparte was an understanding person who helped the voice of the people be heard . Not only did Napoleon do such great things, but his people admired and praised him as a ruler. Christians believed that God had placed him on Earth to rule as their own benefit. This is shown in document ten, â€Å"God, who has created†¦ by loading our emperor with gifts both in peace and war, established him as our sovereign and made him the agent of his power and his image on earth. † Many of his people respected him, and they were able to list many positive things about Napoleon’s contribution to them.This is shown in document ten, â€Å"Napoleon, our emperor, love, respect, obedience, fidelty, military service, and the taxes levied for the preservation and defense of the empire and of his throne†. Such praise for Napoleon by his people clearly shows that what he does is for them which is a trait of a democratic reformer. His ways to connect and make his citizens happy definitely affected the way his people think about him. Napoleon Bonaparte’s rights and ideas based on the French Revolution, a strong understanding of his people, and his people praising him as a great person all lead to the conclusion that he was a democratic reformer.It is very important to know what his views on government were and how they resulted because we can relate it to governments of today. People can compare how certain rights given to people can better their view on their government. Additionally, it is a way to compare and contrast Napoleon and his ideas to present day government officials. With all of this information, people can make many connections to present day government to other’s such as Napoleon’s. Overall, Napoleon Bonaparte was a great democratic reformer of the past of France. Napoleon Bonaparte Napoleon Bonaparte is one of the most powerful individuals in history. He was a great soldier, an unparalleled tactician and a skilled administrator. His dictatorship and ruthlessness led him to his thinking that he could do no wrong. As a teenager, he grew in a revolutionary era that gave him the opportunity to become an achiever. His first military opportunity came when he became the captain at the siege of Toulon. Here, he was able to seize crucial forts even bombed the British naval and land military men. The incident brought about the retreat of the British forces. When he was the brigadier-general, he joined the military campaign in Italy but was unfortunately arrested and sent to jail because of his association to his younger brother Maximilien Robiespierre. After his release, he worked with Paul Barras who was a member of the Directory. Barras used Bonaparte’s great passion to stop a royalist mob in 1795 with what the now famous â€Å"whiff of grapeshot.† Despite Napoleon’s leadership skills, he had certain weaknesses such as impatience dislike of criticisms and over-optimism. These qualities manifested when he controlled and censored the press. Perhaps, he would be more admired if he was able to face and do something about his shortcomings rather the controlling the press. One of the grave weaknesses that he committed was actually reforming the tax system. He imposed heavy taxes in Germany and even cut off imports because of the continued wars. This actually decreased his popularity among the people. It is never a good tactic to become a dictator. A leader will only be a good one if his leadership is ratified in the hearts of his people. This was violated by Bonaparte when he opted to put the burden to the people in order to prioritize the war. Bibliography Asprey, R. (2000). The Rise of Napoleon Bonaparte. New York: Basic Books. Connelly, O. (2006). Blundering to Glory: Napoleon’s Military Campaigns. London: Rowman and Littlefield. Cronin, V. (1994) Napoleon. London: Harper Collins. Durant, W. (1975). The Age of Napeleon. New York: Simon and Schuster.         

Free Essays on Early History Of The Pipe Organ

The â€Å"king of instruments† has a long history, one which can arguably be traced to the concept of a collection of â€Å"fixed-pitched pipes blown by a single player (such as the panpipes)† (Randel 583). The first examples of pipe organs with the basic features of today can be traced to the third century B.C.E. in the Greco-Roman arena; it is said to have been invented by Ktesibios of Alexander and contained â€Å"a mechanism to supply air under pressure, a wind-chest to store and distribute it, keys and valves to admit wind to the pipes, and one or more graded sets of fixed-pitch pipes.† (Randel 583) These early organs used water as a means to supply air-pressure, hence the use of the terms hydraulic and hydraulis. Hydraulic organs were in use for several hundred years before the concept of bellows, similar in concept and style to those of a blacksmith, came into use with the organ. Numerous bellows were used to supply air to the wind-chest, often being pumped in pairs by men. The disadvantages of this method of air supply include the lack of consistent pressure, which leads to inconsistent pitch and tuning; also, many people were required to operate the bellows since there were upwards of twenty-four bellows per organ (Hopkins & Rimbault 35). Also, with organs of this size, the bellows took up large amounts of space, thus forcing the organ to be located in a fixed place, such as a church. Up until the eleventh century (approximately), pitch and range of organs were extremely limited, mainly in part to the lack of a any style of keyboard. Keys of a sort were introduced around this time, though not in the manner we are accustomed to. â€Å"The earliest keyboards were sets of levers played by the hands rather than the fingers.† (Randel 428) They looked similar to large rectangles â€Å" an ell long and three inches wide† (Hopkins & Rimbault 33) and were played by pushing on them with a hand, although some were large eno... Free Essays on Early History Of The Pipe Organ Free Essays on Early History Of The Pipe Organ The â€Å"king of instruments† has a long history, one which can arguably be traced to the concept of a collection of â€Å"fixed-pitched pipes blown by a single player (such as the panpipes)† (Randel 583). The first examples of pipe organs with the basic features of today can be traced to the third century B.C.E. in the Greco-Roman arena; it is said to have been invented by Ktesibios of Alexander and contained â€Å"a mechanism to supply air under pressure, a wind-chest to store and distribute it, keys and valves to admit wind to the pipes, and one or more graded sets of fixed-pitch pipes.† (Randel 583) These early organs used water as a means to supply air-pressure, hence the use of the terms hydraulic and hydraulis. Hydraulic organs were in use for several hundred years before the concept of bellows, similar in concept and style to those of a blacksmith, came into use with the organ. Numerous bellows were used to supply air to the wind-chest, often being pumped in pairs by men. The disadvantages of this method of air supply include the lack of consistent pressure, which leads to inconsistent pitch and tuning; also, many people were required to operate the bellows since there were upwards of twenty-four bellows per organ (Hopkins & Rimbault 35). Also, with organs of this size, the bellows took up large amounts of space, thus forcing the organ to be located in a fixed place, such as a church. Up until the eleventh century (approximately), pitch and range of organs were extremely limited, mainly in part to the lack of a any style of keyboard. Keys of a sort were introduced around this time, though not in the manner we are accustomed to. â€Å"The earliest keyboards were sets of levers played by the hands rather than the fingers.† (Randel 428) They looked similar to large rectangles â€Å" an ell long and three inches wide† (Hopkins & Rimbault 33) and were played by pushing on them with a hand, although some were large eno...

A Critical Look at Death of a Salesman

A Critical Look at 'Death of a Salesman' Have you ever loved a rock band that had lots of great songs you cherished? But then the band’s hit single, the one everyone knows by heart, the one that gets all the airtime on the radio, isn’t a song you particularly admire? That’s the way I feel about Arthur Millers   Death of a Salesman. It’s his most famous play, yet I think it pales in comparison to many of his less popular dramas. Although it’s by no means a bad play, it certainly is overrated. Wheres the Suspense? Well, you have to admit, the title does give everything away. The other day, while I was reading Arthur Miller’s esteemed tragedy, my nine-year-old daughter asked me, â€Å"What are you reading?† I replied, Death of a Salesman, and then at her request I read a few pages to her. She stopped me and announced, â€Å"Daddy, this is the world’s most boring mystery.† I got a good chuckle out of that. Of course, it’s a drama, not a mystery. However, the  suspense is a vital component of tragedy. Sure, when we watch a tragedy, we fully anticipate death, destruction, and sadness by the play’s end. But how will the death occur? What will bring about the destruction of the protagonist? When I watched Macbeth for the first time, I guessed that it would conclude with Macbeth’s demise. But I had no idea as to what would be his undoing. After all, he and Lady Macbeth thought they’d never be â€Å"vanquished until Great Birnam wood to high Dunsinane Hill shall come against him.†Ã‚   How the heck is a forest going to turn against them?! Therein lies the suspense because, sure enough, the forest comes marching right up to their castle! The main character in  Death of a Salesman, Willy Loman, is an open book. We learn very early on in the play that his professional life is a failure. He’s the low-man on the totem pole, hence his last name, â€Å"Loman.† (Very clever, Mr. Miller!) Within the first fifteen minutes of the play, the audience learns that Willy is no longer capable of being a traveling salesman. We also learn that he is suicidal. Spoiler! Willy Loman kills himself at the end of the play. But well before the conclusion, it becomes clear that the protagonist is bent upon self-destruction. His decision to kill himself for the $20,000 insurance money comes as no surprise; the event is blatantly foreshadowed throughout much of the dialogue. The Loman Brothers I have a hard time believing in Willy Loman’s two sons. Happy: He is the perennially ignored son. He has a steady job and keeps promising his parents that he’s going to settle down and get married. But in reality, he’s never going far in business and plans to sleep around with as many floozies as possible. Biff: He’s more likable than Happy. He has been toiling on farms and ranches, working with his hands. Whenever he returns home for a visit, he and his father argue. Willy Loman wants him to make it big somehow. Yet, Biff can’t hold down a 9-to-5 job to save his life. Both brothers are in their mid-thirties. Yet, they act as though they are still boys. The play is set in the productive years following World War II. Did the athletic Lowman brothers fight in the war? It doesn’t seem like it. If they had, perhaps they would be completely different people. They don’t seem to have experienced much during the seventeen years since their high school days. Biff has been moping. Happy has been philandering. Well-developed characters possess more complexity. By leaps and bounds, the father is the best part of Arthur Miller’s play. Unlike many of the show’s flat characters, Willy Loman has depth. His past is a complicated tangle of regrets and undying hopes. Great actors such as Lee J. Cobb and Brian Dennehy have mesmerized audiences with their portrayals of this iconic salesman. Yes, the role is filled with powerful moments. But is Willy Loman truly a tragic figure? Willy Loman: Tragic Hero? Traditionally, tragic characters (such as Oedipus or Hamlet) were noble and heroic. They possessed a tragic flaw, usually a bad case of hubris. (Note: Hubris means excessive pride. Use the word hubris at cocktail parties and people will think you’re ever-so-smart! But dont let it go to your head!). In contrast, Willy Loman represents the common man. Arthur Miller felt that tragedy could be found in the life of ordinary people. While I certainly agree, I also believe that tragedy works best when the main character’s choices become whittled away, much like a masterful yet imperfect chess player who suddenly realizes he is out of moves. Willy Loman has options. He has a lot of opportunities. Arthur Miller seems to be criticizing the American Dream, claiming that Corporate America drains the life out of people and casts them away when they are no further use. Yet, Willy Loman’s successful neighbor continually offers him a job! Willy Loman declines the job without ever explaining why. He has a chance to pursue a new life, but he wont let himself give up his old, soured dreams. Instead of taking the decent paying job, he chooses suicide. At the play’s end, his loyal wife sits at his grave. She does not understand why Willy took his own life. Arthur Miller would claim that the dysfunctional values of American society killed him. However, I believe that Willy Loman suffered from senility. He exhibits many of the symptoms of Alzheimer’s. Why couldn’t his sons and his ever-attentive wife recognize his failing mental condition? It’s a mystery to me.

Atomic bombings of Hiroshima and Nagasaki Essay

Atomic bombings of Hiroshima and Nagasaki - Essay Example As commonly perceived, atomic bombs were intended as a deterrent to the German threat, but ended up as an offensive weapon of mass destruction against Japan in order to force an unconditional surrender and to end WWII (Zuberi 623).This paper explores the horrors of bombings and whether it was justifiable to use atomic bomb against Japan during WWII. The morning of August 6, 1945, U.S. Air Force B-29 bomber dropped bomb on Hiroshima, the primary target, at 8:15 A.M. Aircrafts pilot, Colonel Paul Tibbets, named it after his mother, Enola Gay (Langley 8-10). United States of America dropped two atomic bombs on Japanese cities, Hiroshima and Nagasaki, within a short time span to three days. The bombings killed more than 115,000 people (possibly 250,000) and injured 100,000(Bernstein 135). Later, thousands died because of injuries and radiation exposure. The bomb was called Little Boy that exploded about 2,000 feet above the city. Within fraction of a second, the bomb produced enormous fireball and temperature underneath that fireball reached 5,400 0F (2,982 0C). The flash of heat caused instant death of those who where in half a mile. Their skin was parched to carbon and their internal organs boiled away. Flying birds turned into ashes in midair. Even the heat caused severe burns on exposed skin of the people who were at a distance of 2 miles from the centre of the blast. At the same time, blinding flash of light worked like a giant camera. This light was three thousand times more powerful than sunlight which bleached the surface of the whole city. People who looked directly at the flash suffered from permanent damage to their eyes. After extreme heat and light, Hiroshima experienced the shockwaves caused by the explosion. From the centre, these shockwaves shot outward at a speed of 2 miles per second (Langley 12-15). This was the first atomic bomb used in combat. The consequences led Japanese government to announce unconditional